Facebook may have to delete embarrassing posts from individual’s timeline.

Draft U.K. legislation would allow individuals to ask for information posted on social media during childhood to be deleted. Platforms would then delete the posts, subject to "very narrow exemptions."

The bill proposed on Monday would in certain circumstances also allow users to request a social media platform remove all their posts.

The government said its goal was to give people more control over their own data. It would require companies to receive "explicit" consent from users before collecting their information, for example.

The draft rules would also force companies to disclose personal data it holds on an individual at their request.

The legislation builds on digital privacy rules already on the books in the European Union, while adding a heavy emphasis on social media.

Google is fighting efforts to apply the right across national borders, saying that doing so would severely limit freedom of expression on the internet.